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How Embratel used the company intranet to facilitate transition to a new, marketing-driven NPD process
As competition grew, Embratel management wanted to create a more marketing-driven new product development culture, to replace the older, engineering-driven environment. In this case history, Victoria Photos and Joe Rodriguez share the story of how this Brazilian telecommunications giant is achieving this goal, in part through use of a special product management office (PMO) website on the company intranet. PMO Value
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